Marketing Activations Manager
Job No:
TCG628
Location:
Deer Park
Who we are
SleepMaker originated in the 1930s, and since day one, we haven’t stopped in the pursuit of producing quality mattresses right here in Australia. We’re dedicated to helping Australians achieve the best possible sleep. We are passionate about creating products that set the benchmark for quality, and we know fine craftsmanship is the single most important element in designing and creating the perfect mattress. We have earned the highest reputation for superior quality and technologically advanced bedding solutions and are one of Australia’s most trusted bedding brands.
SleepMaker is part of The Comfort Group. We are Australasia’s largest mattress and foam manufacturer, employing over 1,000 people across Australia and New Zealand.
About the Role:
We are seeking a highly organised and hands-on Marketing Activations Manager to drive the successful execution of marketing campaigns, product launches, and in-store activations. This role is key to ensuring that all marketing collateral, promotional materials, and retail initiatives are delivered on time and to a high standard. You will lead a small team while working closely with key stakeholders from sales, product development, and marketing across the organisation. As well as:
- Lead the end-to-end execution of marketing launches, including POS materials, technology demonstration tools, photography, retailer web copy, header cards, and training materials.
- Support the Marketing Manager in budget management, ensuring funds are allocated efficiently across promotional, in-store, and POS activities.
- Plan and execute trade events, conferences, in-store promotions, and merchandising efforts to drive consumer attention and sales.
- Collaborate with National Account Managers and retailers to develop and implement promotional plans aligned with business objectives.
- Manage the development of new packaging artwork, coordinating with internal teams and external stakeholders to ensure timely delivery.
- Build and maintain strong relationships with sales teams, key retailers, suppliers, and cross-functional marketing teams.
- Lead and mentor one direct report, providing guidance and support to ensure high performance.
About you
The successful candidate will have demonstrated experience in Trade Marketing, Brand Management, or related roles, preferably within the consumer goods or retail industry, as well as:
- Strong project management skills, with the ability to handle multiple projects simultaneously
- Proven experience in trade marketing, retail marketing, or brand activation with a strong execution focus
- Experience managing product launches, marketing collateral, and in-store campaigns
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
- Proficient in using marketing analytics tools to measure campaign performance
- Leadership experience, even of a small team, with the ability to motivate and guide direct reports
On Offer
Joining The Comfort Group means becoming part of a passionate team dedicated to improving sleep quality and enhancing our customers' lives. As well as:
- Competitive Salary
- Flexible start time
- Office located in Deer Park
- Discounts on products
This is an exciting opportunity to play a critical role in bringing products to market, supporting sales growth, and leading marketing execution. If you are a motivated marketing professional passionate about creating memorable brand experiences, we would love to hear from you! Don’t delay, click on the 'apply' button to submit your resume!
We look forward to receiving your application.
