Marketing Activations Specialist

Job No: TCG245
Location: Otahuhu

Who we are
We are Family!  For over 85 years, Sleepyhead has been dedicated to helping New Zealanders get a good night’s rest. 100% Kiwi owned and operated, we provide local jobs and invest in the local community.

We are a family-owned business, employing over 1,000 people across both countries. With family values, we’re a company that cares immensely about our people. They’re part of the family, essential to our success and some have even worked with us for over 50 years!

We are part of The Comfort Group, Australasia’s largest bedding and foam manufacturer, operating across seven factories nationally in New Zealand and internationally in Australia. 

The opportunity

You will support the development and planning of retailer brand activation campaigns, coordinating each project through the entire project life cycle. As well as:

  • Develop and implement marketing activation plans to support brand objectives and drive consumer engagement
  • Collaborate with cross-functional teams to execute integrated marketing campaigns across various channels
  • Coordinate with external agencies and vendors to ensure timely and effective delivery of marketing assets and materials
  • Monitor campaign performance and analyse key metrics to measure effectiveness and optimize strategies for maximum impact.
  • Manage budgets and resources efficiently to achieve marketing goals within allocated resources.
  • Stay informed about industry trends, consumer insights, and competitive landscape to identify opportunities for innovation and differentiation.
  • Support the development of marketing collateral, promotional materials, and sales tools as needed.

About You

The successful candidate will be capable of managing brand and campaign marketing in the retail or manufacturing industry, as well as:

  • Proven track record of successfully executing marketing campaigns and initiatives from concept to implementation.
  • Strong project management skills with the ability to multitask and prioritise in a fast-paced environment
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
  • Creative thinker with a passion for storytelling and bringing brands to life through innovative marketing strategies
  • Proficiency in Microsoft Office Suite and Adobe
  • Knowledge of sleep industry trends and consumer behaviour is a plus.

On Offer

Joining The Comfort Group means becoming part of a passionate team that is dedicated to improving sleep quality and enhancing the lives of our customers. As well as:

  • Competitive Salary
  • Office located in Otahuhu with flexible start time
  • Competitive salary and staff discounts on products
  • Onsite parking and subsidised cafeteria

If you're ready to make a difference in the sleep industry and bring your creative talents to the forefront, we'd love to hear from you. Don’t delay, click on the 'apply' button to submit your resume!

We look forward to receiving your application. 

Apply Now

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ABOUT US

The Comfort Group is a large family-owned business. Beginning in the 1930’s producing mattresses in a shed in Auckland, we’re now Australasia’s largest bedding and specialty foam manufacturer. We have a world-class portfolio of brands we manufacture including Sleepyhead, Serta, SleepMaker, Beautyrest, Dunlopillo, Wonderest, Tattersfield, Design Mobel and Dunlop Foams, at over 7 sites across Australasia. With family values, we’re a company that cares immensely about our people - all 1000+ of them. They’re part of the family and our most valuable resource! If you are interested in joining our family and helping Kiwis and Aussies get a great nights sleep, please click apply now!